

Digital Marketing
Bayswater’s Digital Marketing Certificate was developed by the Digital Marketing Institute, which has an industry-led advisory board, made up of members from brands such as Google, Hubspot and Meta, to name a few.
Your learning is shaped by their hands-on experience in the industry.This Bayswater Certificate is accredited by the Digital Marketing Institute.
Accredited by the British Accreditation Council as a Short Course Provider.
Understand the latest trends and how to use AI in digital marketing.
Meet and learn from industry leaders and experts.
Gain a CDMA certification from the Digital Marketing Institute.
Study in London, Liverpool or Brighton
Who is this for?
Includes in the course
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Up-to-date, relevant content taught by industry specialists.
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Workshops, company visits and guest lectures.
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Group work, culminating in an end of course presentation.
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Enrolled students receive a 6-month premium membership to the DMI with access to industry webinars and articles.
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Progression: After completion of the CDMA, you can choose to progress to CDMP (Certified Digital Marketing Professional) by electing to do the exam through the DMI.

Course Module
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Digital Marketing in the Era of AI
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Content Marketing
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Social Media Marketing
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Email Marketing
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Paid Search (PPC) and Display Advertising
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Search Engine Optimisation (SEO)
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Website Optimisation and eCommerce
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Google Analytics (GA4)
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Digital Marketing Strategy

Added value
The Bayswater Digital Market Certificate, along with the CDMA accreditation, includes 6-months FREE Power Membership to the Digital Marketing Institute.
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Students can take advantage of:
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Premium Content: Access to articles, toolkits, templates, case studies, podcasts & much more to stay up to date with the latest in Digital Marketing.
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Free Courses: Access to free exclusive courses including CX essentials, graphic design essentials, analytics and more.
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Community: Interact and connect with their global member community through a lively forum.
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Continuous Professional Development (CPD): Once certified, use the membership resources to earn and record CPD points to keep the certification up to date.
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Webinars: Meet & learn from the top industry leaders.


Accreditation from the DMI
The Digital Marketing Institute accreditation for this Bayswater course is a valuable qualification, setting the global standard in digital marketing certification. The Certificate Digital Marketing Associate (CDMA) reflects learning from short courses, covering entry-level to some intermediate and advanced content.
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Demonstrates an understanding of the core knowledge in the discipline.
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Applies knowledge, skills, and understanding to basic practices.
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Obtains, organises, and uses information for problem-solving, prediction, and conclusion drawing.