Luxury Brand Management
Learn how premium brands position themselves and market their products through marketing, brand building and brand psychology.
Our Luxury Brand Management fashion course covers marketing, brand building and luxury brand psychology as well as the basics of fashion theory. You will learn hands-on skills from industry experts who have styled shoots, edited magazines, dressed celebrities and even run their own fashion labels. This course isn’t just about classes. You will also learn through workshops, specially curated visits and guest speakers, and receive valuable career advice.
Who is this for?
This programme is ideal for anyone looking to change career, choose a field of study in fashion or marketing, or those who wish to run their own luxury business . It is suitable for anyone who wants to develop their practical understanding of the luxury brand world. By the end of the course you will be equipped with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.
* Please note that B2 English is required
Includes in the course
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Lecture-style classes taught by outstanding fashion industry professionals
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Exceptional morning programming with visits to key fashion locations
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Workshops, company visits and guest lectures from the fashion industry
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Group work, culminating in an end of course presentation
18+
Age Limit
4 Week, 60-hour Course
Duration
B1+
English level
Frequent Start Dates
Throughout the year
Course Module
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Introduction to Luxury Brand Management
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Consumerism and Customer Psychology
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Customer Psychology in Luxury
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Brand Management
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Creating a New Luxury Brand
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Luxury Fashion Products and Audiences
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History/Evolution of Luxury Fashion Brands
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Establishing a Brand using PR and
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Social Media
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Marketing Strategy for Luxury Fashion Brands
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Value of Brands: Customer Relationship & Customer Experience
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Luxury Brand Management Process
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Establishing Luxury & Maintaining
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Brand Equity
Added value
Luxury brand management is quite unlike other forms of brand management. On this exciting course you will learn how to identify luxury target customers and their needs and develop an understanding of how to build target customer profiles. Gain insight into the importance of social digital platforms in the formation of successful branding, and how to approach the concept of luxurious branding in the heart of London.
